Merch is an easy way to advertise what your company is all about.
If you’re trying to promote your Barrie, Ontario company, you need to invest in marketing that works. Instead of spending time and money on somewhat ineffective strategies like ads or direct mail, consider creating branded merch.
Merch is an easy way to promote your business for several reasons. For one thing, its effects go beyond the customer who owns the merch. While other kinds of marketing might reach one customer, merch advertises your business to the people around that customer too. Products like T-shirts and water bottles with your logo on it are seen by lots of people, even though only one person bought or received it. In this way, merch is cost-effective because you only have to produce one thing to get your name out to many people.
In addition, merch communicates what your company is all about quickly and concisely. Consumers generally don’t have great attention spans, but because your logo is a simple, memorable image that expresses your company’s identity, they can easily figure out what you do when they see your logo on the merch. Lastly, it encourages loyalty among your customers. By virtue of wearing or using your merch, especially in front of others, your customers’ identities become connected to your company’s identity.
If you are interested in creating merch for your business, our team at Promotional Source can make it happen. Our promotional product experts can help you figure out which products will make for the best merch possible and speak to the interests and values of your clientele. If you would like to learn more about how merch can help you promote your company, don’t hesitate to contact us with your questions.